I am a New Yorker living in Nantes, after 11 exciting years in Paris. I graduated from Teachers College, Columbia University with a Masters degree in Counseling Psychology. At the end of my one-year internship as a psychology counselor at the Henry Street Settlement Mental Health Center, I decided to move to France. After some time and a lot of thought, I switched career paths and accepted a job in an advertising agency near Place de la Bastille. My main role was managing international accounts and overseeing all of the agency’s work in English, from copywriting to localization. Two years later, I created A Way With Words.
What is A Way With Words?
Today, I provide editorial solutions to marketing, advertising and communications agencies and departments through both long-form and short-form copywriting. I use storytelling and tone of voice to create brand and corporate content, as well as promotional and creative copy, to convey a desired message to a targeted audience. I also do localization, not to be confused with translation, from French to English, for international companies based in France.
Some of my clients:
- TBWA GROUPE (Disney, Valeo, Dassault Systems, BNPP, etc.)
- Insign (IDEMIA)
- ARMOR Group / Kimya
- Galeries Lafayette
- Maison & Objet
- Euler Hermes
- Servier Group
- Global Technologies
- Agence Sugar (SANDOZ)
- ESTEAM European Search
- MUZ Agency (Rowenta, Somfy)Mazars – Alter&Go
- NEOMA Alumni
- Puck L’Agence (MBDA, Sodern, Dassault Aviation, etc.)
- And more …
Some examples of projects I’ve worked on:
Websites, Emails, Videos (Promotional, Mooc), Flyers, Brochures, Magazines, POS, Infographics, White papers, Tribunes, Datasheets, Interviews, Newsletters (Monthly/Internal communications), Employee biographies, Economic reports, Marketing PPT presentations, Call for tenders, Copy editing, Naming, Slogans, Etc.