Who is Vered Juliette?

I am a New Yorker living in Paris since 2009. I graduated from Teachers College, Columbia University with a Masters degree in Counseling Psychology. At the end of my one-year internship as a psychology counselor at the Henry Street Settlement Mental Health Center, I decided to move to Paris. After some time and a lot of thought, I switched career paths. I accepted a job in an advertising agency near Place de la Bastille, where my main role was managing international accounts and overseeing all of the agency’s work in English, from copywriting to translation. Two years later, I created A Way With Words.

What is A Way With Words? 

Today, I provide editorial solutions to marketing, advertising and communications agencies and departments through both long-form and short-form copywriting. I use storytelling and tone of voice to create brand and corporate content, as well as promotional and creative copy, to convey a desired message to a targeted audience. I also do localization, not to be confused with translation, from French to English, for international companies based in France. 

Some of my clients:

  • ARMOR Group
  • L’Oreal
  • PublicisLive
  • TBWA GROUPE (Disney, Valeo, Dassault Systems, BNPP, etc.)
  • Galeries Lafayette
  • Maison & Objet
  • TOTAL
  • Euler Hermes
  • Tarkett
  • Agence Sugar (SANDOZ)
  • ESTEAM European Search
  • MUZ Agency (Rowenta, Somfy)
  • Global Technologies
  • Mazars – Alter&Go
  • Insign (IDEMIA)
  • Humancom
  • NEOMA Alumni
  • Trinité3
  • Farénis
  • Momentys
  • Puck L’Agence (MBDA, Sodern, Dassault Aviation, etc.)
  • And more …

Some examples of projects I’ve worked on: 

Websites, Emails, Videos (Promotional, Mooc), Flyers, Brochures, Magazines, POS, Infographics, White papers, Tribunes, Datasheets, Interviews, Newsletters (Monthly/Internal communications), Employee biographies, Economic reports, Marketing PPT presentations, Call for tenders, Copy editing, Naming, Slogans, Etc.